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Probiotics and Prebiotics Food and Beverage New Product Trends 2017 - Cutting Edge, Taking Root & Going Mainstream | ||
By: PR Newswire Association LLC. - 21 Nov 2017 | Back to overview list |
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DUBLIN, November 21, 2017 /PRNewswire/ -- The "Probiotics and Prebiotics: Food and Beverage New Product Trends" report has been added to Research and Markets' offering. With the increased focus on their potential, probiotics have become one of the biggest trends today in the food and beverage industry. Nonetheless, the food industry itself hasn't figured out how best to market probiotic food and beverages, beyond yogurt and similar traditional sources. Should the marketing get technical, introducing consumers to specific bacteria strains and their functional benefits? Or remain more general, playing up just the health benefits instead?
Most of the product types discussed in Probiotics and Prebiotics: Food and Beverage New Product Trends are labeled as cutting edge, and many of these lack the sales track record to designate as trends. Nonetheless, fortification with probiotics has emerged as a hotbed of innovation, often combined with other nutritional trends and superfood ingredients. As the number of new food and beverage products fortified with probiotics multiplies in the marketplace, this trend raises questions and creates potential obstacles to its growth. Nonetheless, it's hard to imagine probiotics being a temporary fad. There are traditional foodway histories with probiotics, modern research-supported benefits, and open-ended possibilities for advanced research on specific benefits of probiotic strains. Key Topics Covered:
For more information about this report visit https://www.researchandmarkets.com/research/lh67pf/probiotics_and Media Contact: Research and Markets View original content:http://www.prnewswire.com/news-releases/probiotics-and-prebiotics-food-and-beverage-new-product-trends-2017---cutting-edge-taking-root--going-mainstream-300560278.html SOURCE Research and Markets |
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Copyright 2017 PR Newswire Association LLC. | Back to overview list |