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| PM360 Magazine Announces Winners Of 2017 Trailblazer Awards | ||
| By: PR Newswire Association LLC. - 15 Sep 2017 | Back to overview list |
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NEW YORK, Sept. 15, 2017 /PRNewswire/ -- PM360, a leading health marketing industry trade magazine, recognized the best innovators in the pharmaceutical, medical device, diagnostics, and biotech industries with their 9th annual Trailblazer Awards Gala on Thursday, September 14, 2017. The honors, bestowed at a gala banquet at Gotham Hall in Manhattan, are given to outstanding companies, marketers, brand managers, and cutting-edge initiatives. The sold-out Gotham Hall rocked with laughter thanks to the night's emcee, Emmy-award winning actress, comedian, and writer Judy Gold. Overall, 68 awards were presented over the course of the night. The night's attendees also had a chance to cut loose on the dance floor and show off their moves. "It is important to us to not only recognize the incredible achievements by our industry during the past year, but to also deliver a true celebration of those achievements with a night of well-deserved fun" says Anna Stashower, CEO and Publisher of PM360. "The work done by this year's winners shows their dedication to improving healthcare and the industry as a whole, we not only gave them the spotlight, but also a night they won't soon forget!" As always, the awards honor the pharma, biotech, medical device, and diagnostics marketers and companies whose work over the past year best exemplified the forward thinking our industry needs. This year's Pharmaceutical or Biotech Company of the Year Gold Winner went to Novartis, while Lexicon Pharmaceuticals took home Silver. The Medical Device/Diagnostics Company of the Year Gold Winner was DIABNEXT and Roche Diagnostics Corporation was named the Silver Winner. Additionally, Strongbridge Biopharma was named the Specialty Pharma Company of the Year with Promius Pharma being named the Silver Winner in the category. Some of the night's other big winners included Arpan Shah, PharmD, MBA, Marketing Director, Lexicon Pharmaceuticals, Inc., who was named the Marketer of the Year. Meanwhile, the Zicam® Marketing Team received the Marketing Team of the Year Gold Winner, and Defitelio Marketing Team was named the Silver Winner. This year's PM360 Lifetime Achievement Award went to Margaret G. McGlynn, former President, Merck Vaccines, and currently Board Director at Vertex Pharmaceuticals, Amicus Therapeutics, Orphan Technologies and Air Products, as well as President, HCU Network America. During her time as the President of Merck Vaccines, McGlynn launched four new vaccines in one year, including Gardasil, the first HPV vaccine, and RotaTeq, to help prevent rotavirus gastroenteritis in infants and children. Under her leadership, Merck also established several innovative access programs and non-profit pricing policies in the developing world. "Margie McGlynn helped patients around the world by developing new vaccines as well as innovative programs that gave patients in need access to these vaccines," explains Stashower. "She also helped establish Merck as the recognized global leader in vaccines in terms of both revenue and impact on public health." Entries are judged and winners selected by the PM360 Editorial Advisory Board, a cross section of experts from across the industry. Winning entries were judged based on different criteria for each major category including Company of Year (innovation, talent development, and social responsibility), Brand Champions (innovation, leadership, communication, analytical, and organizational skills) and Initiatives (content, format, success in reaching targeted audience, and overall quality). Each distinguished themselves in their ability to stand out in the complex healthcare environment. Additionally, the Marketer of the Year award singles out the individual who best exemplifies the most insightful, forward-thinking, and transformative marketing ideas and actions in the industry, while the Marketing Team award recognizes the group who best met those qualifications. PM360 will publish profiles of this year's Trailblazer winners in its October issue. This year's PM360 Trailblazer winners include: LIFETIME ACHIEVEMENT AWARD RECIPIENT MARKETER OF THE YEAR MARKETING TEAM OF THE YEAR: Silver Winner MARKETING TEAM OF THE YEAR: Gold Winner PHARMACEUTICAL/BIOTECH COMPANY OF THE YEAR: Silver Winner PHARMACEUTICAL/BIOTECH COMPANY OF THE YEAR: Gold Winner Medical Device/Diagnostics COMPANY OF THE YEAR: Silver Winner Medical Device/Diagnostics OF THE YEAR: Gold Winner SPECIALTY PHARMA COMPANY OF THE YEAR Silver Winner SPECIALTY PHARMA COMPANY OF THE YEAR: Gold Winner ADVERTISING AGENCY OF THE YEAR: Silver Winner ADVERTISING AGENCY OF THE YEAR: Gold Winner SUPPLIER/VENDOR OF THE YEAR: Silver Winner SUPPLIER/VENDOR OF THE YEAR: Gold Winner BRAND CHAMPION AWARD WINNERS Autoimmune: Kayte Lock, Director, U.S. Oncology Portfolio Marketing & Customer Engagement, Pfizer Cardiology: Robert Burke, Product Director, XARELTO, Janssen Pharmaceuticals Central Nervous System: Samantha Hack, Director, Neurology Marketing, Sunovion Pharmaceuticals, Inc. Dermatology: Rhonda Peebles, Executive Director, Marketing, Head of Dermatology and Tiffany Crawford, Director, Professional Marketing & Promotions, Dermatology of Novartis Pharmaceutical Corporation Diabetes/Metabolic Disorders: David Lewis, Vice President of Marketing, Valeritas, Inc. Gastrointestinal: Julie Holcombe, Senior Director, Marketing, Synergy Pharmaceuticals Hematology/Oncology: Jillian Hodge, Product Manager, ZEJULA, TESARO Infectious Disease: Nik Gandhi, Director of Marketing, Specialty Products, Grifols USA, LLC Innovation: Elizabeth Turcotte, Lead, Patient Hub, Bristol-Myers Squibb Company Managed Markets: Andrea Cook-Julian, Director, Long Term Care, Sunovion Pharmaceuticals Inc. Medical Device/Diagnostics: Dan Duhart, Global VP Sales and Marketing, ElectroCore Men's Health: Brooke McCloy, Marketing Director, DTC Lead, Pfizer Inc. Ophthalmology/Optometry: Sanjay Malieckal, PharmD, Sr. Director Ophthalmic Marketing, Sun Ophthalmics Pain/Inflammation: Harshal Deshpande, Director of Marketing, Promius Pharma Rare Diseases: Al Masucci, Vice President, IPF/ILD, Boehringer Ingelheim Respiratory: Jason Marshall, Sr. Associate Director, Marketing, Boehringer Ingelheim Women's Health: Ajaya Das, Senior Director, Head of Marketing, Women's Health, TEVA Pharmaceuticals INITIATIVE WINNERS APP/DIGITAL SOLUTION OR SUITE: Silver Winner APP/DIGITAL SOLUTION OR SUITE: Gold Winner CONSUMER WEBSITE/ONLINE INITIATIVE: Silver Winner CONSUMER WEBSITE/ONLINE INITIATIVE: Gold Winner DIRECT-TO-CONSUMER CAMPAIGN: Silver Winner DIRECT-TO-CONSUMER CAMPAIGN: Gold Winner DIRECT-TO-PATIENT CAMPAIGN: Silver Winner DIRECT-TO-PATIENT CAMPAIGN: Gold Winner EMR/EHR PROGRAM: Silver Winner EMR/EHR PROGRAM: Gold Winner HCP EDUCATION: Silver Winner HCP EDUCATION: Gold Winner INTERACTIVE MARKETING PROGRAM: Silver Winner INTERACTIVE MARKETING PROGRAM: Gold Winner PATIENT/CONSUMER EDUCATION: Silver Winner PATIENT/CONSUMER EDUCATION: Gold Winner PERSISTENCE/ADHERENCE PROGRAM: Silver Winner PERSISTENCE/ADHERENCE PROGRAM: Gold Winner POINT OF CARE: Silver Winner POINT OF CARE: Gold Winner PRODUCT/Service LAUNCH: Silver Winner PRODUCT/Service LAUNCH: Gold Winner PROFESSIONAL CAMPAIGN: Silver Winner PROFESSIONAL CAMPAIGN: Gold Winner PROFESSIONAL WEBSITE/ONLINE INITIATIVE: Silver Winner PROFESSIONAL WEBSITE/ONLINE INITIATIVE: Gold Winner SALES AID: Silver Winner SALES AID: Gold Winner SELF-PROMOTION: Silver Winner SELF-PROMOTION: Gold Winner SOCIAL MEDIA CAMPAIGN: Silver Winner SOCIAL MEDIA CAMPAIGN: Gold Winner UNBRANDED CAMPAIGN: Silver Winner UNBRANDED CAMPAIGN: Gold Winner VIDEO/TV CAMPAIGN: Silver Winner VIDEO/TV CAMPAIGN: Gold Winner About PM360 PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment. The journal's targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the "360" in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read. By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game. Contact: View original content with multimedia:http://www.prnewswire.com/news-releases/pm360-magazine-announces-winners-of-2017-trailblazer-awards-300519832.html SOURCE PM360 
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